CV

Ida Abrahamsson

Experience

Aug 2024 – Present

Graphic Designer

P&L Nordic AB
I design educational content for the platform LearnWare, which includes illustrations and photo editing as well as interactive simulations and animations. I create marketing material such as event roll ups, social media ads and app store images. I also do UI design for the company's different platforms and apps.
Graphic Design
Illustration
UI - Design
Animation
Marketing
JavaScript
Branding

Sep 2023 – Apr 2024

UX/UI Designer

Älska AB
I worked with internal strategic tasks such as developing the company's design system, brand and work processes. I also worked with clients in UX/UI and branding projects. In these projects I was conducting research and user tests, stakeholder interviews and did UI design for the products.
UX/UI
Design system work
Composable UI
Component Creation
Marketing
Branding
Strategy
“Ida is a driven and competent designer who has a lot of grit. With a great eye for visual design and an understanding of human behaviour, she is an excellent talent within UX, branding and visual design. Her background in visual art and behavioural science is evident. 



One of the things that truly stand out in Ida’s talent, is her capacity to ask questions. Her inquisitiveness and willingness to understand helps move the discussion forward to create a better end product which benifits both the business and the end users.”

Lucas Meijer
CO Founder & Chief design officer, Älska AB

Oct 2022 – Aug 2023

UX/UI Designer

GardenR AB (Internship Jan – May)
I worked closely with customers and users to create a product that met their needs. I participated in pre-studies, conducted interviews and user tests, took part in workshops to identify behavior patterns, pain points and needs. I re-designed the website to focus more on the product and increase sales.
Illustration
UX/UI
Marketing
Web Design
Copy writing
Video editing
UX Research
“Ida is highly recommended. I have probably never seen anyone learn and execute so well and quickly. Ida delivers in multiple areas and more than one can even expect from someone in a senior role. (...)

On top of great results, she’s also really fun to work with. Ida always has a positive attitude and a pragmatic view. Her energy and doer-attitude were truly valuable, not just for me but for the whole team.”

Filip Johansson
CEO, Gardenr AB

Mar 2022 – Jun 2022

Content Creator

Carswipe AB (Internship)
I worked with marketing of the company, making social media ads mostly in the form of animations and video editing. I also did a lot of copy writing for their blog with a focus on SEO to boost their organic marketing.
Animation
Video Editing
Marketing
Copy Writing
SEO
“Ida is a highly creative person with strong drive, forward-thinking strategic skills, and a great sense of color and form. A true team player who genuinely complements any team.”

Peter Persson
Designer and supervisor, Carswipe

Education

2021 - 2023

Digital Content Design

Higher Vocational Education Diploma
Medieinstitutet Malmö
2017 - 2021

Behavioral Science

Bachelor's Degree
University of Lund
2013 - 2016

Humanist Programme

High School Diploma
Gymnasieskolan Spyken

These are my tools

Figma
Photoshop
After Effects
Illustrator
InDesign
Webflow
DaVinci Resolve
Powerpoint
Storyline 360
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